Definition of a marketing consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

Marketing consultants generally work in an office environment, and their work tends to be more mental than physical. They often spend a great deal of time on the telephone, helping to coordinate efforts among different departments, such as legal and design. They are also generally responsible for being able to identify and quantify the results of various marketing campaigns or projects.

Is the answer yes?

  1. Do you continually compete based on price due to the fact that there’s very little that distinguishes your business from your competitors?
  2. Do you ever feel like you’re continually changing your marketing approach without any strategy that ties your efforts together or gains real brand traction?
  3. Do you find it difficult to track the return on your marketing and advertising investments?
  4. Do you struggle to generate new leads for your business, and/or convert those leads into customers?
  5. When you evaluate your business’s online presence, including your website, search engine optimization efforts, social media, online advertising campaigns and email marketing do you find some of those elements lacking or even non-existent?